Global Edition

Great Big Bertha: ‘Return of a Game Changer’

11.04am 6th August 2015 - New Products

The new Great Big Bertha Driver
The new Great Big Bertha Driver

Callaway has announced a technological breakthrough for all golfers with the launch of the new Great Big Bertha Driver, ‘the fastest, most forgiving and distance-enhancing product’ the company has ever designed.

Callaway has optimised the club’s multi-material chassis to generate more head speed for a wide spectrum of swing types to create its most complete total performance driver, bearing the iconic Great Big Bertha moniker.

The Great Big Bertha also features next generation R*MOTO technology to provide the structure for a thinner face, leading to higher ball speeds on both centre and off-centre hits.

The addition of Adjustable Perimeter Weighting, via a 10g sliding weight, not only adds greater stability to the Great Big Bertha, but also gives golfers virtually unlimited draw and fade bias fitting options.  A refined, shorter track promotes more draw bias than ever before, to give golfers maximum dispersion control, as well as exceptional forgiveness, to help keep shots on line more often.

Chip Brewer, Chief Executive Officer at Callaway Golf, said: “The original Great Big Bertha was iconic, it was the driver to own. The new Great Big Bertha will create a similar legacy, it will step-change performance for everyone.”

Dr. Alan Hocknell, Senior Vice President of Research and Development at Callaway Golf, said: “The combined key technologies of the Great Big Bertha, married to simple adjustability, will unlock previously unseen performance for all levels of golfer, allowing everyone the opportunity to increase driver distance without having to compromise playability.”

An Optifit hosel lets golfers choose from eight different configurations to further tune loft, lie and face angle of the Great Big Bertha to create the most complete, customisable multi-material product the company has ever produced.

Big Bertha Alpha 816 Double Black Diamond Driver
Big Bertha Alpha 816 Double Black Diamond Driver

Following the success of the Big Bertha Alpha 815 Double Black Diamond Driver on Tour, Callaway is also launching the new Big Bertha Alpha 816 Double Black Diamond Driver, which will appeal to the more accomplished player looking to increase ball speed and refine shot shaping capabilities.

This driver features new Dual Gravity Core Chambers to give better players exactly what they need to fine tune their club performance. If golfers are looking for a neutral or draw ball flight to work the ball with more control, they can pick either the left or right chamber. Then they can set the Gravity Core up or down depending on where they hit the ball for maximum ball speed and distance.

The addition of a faster, deeper, R*MOTO face and OptiFit 8-way adjustable hosel creates a driver delivering the ultimate combination of distance and shot-shaping control for better players.


View more stories about New Product Launches and latest list of Most-read stories

Big Bertha Alpha 816 Double Black Diamond Driver

 /  /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here