Golf Pride has collaborated with ASHER Golf to offer four unique limited-edition box sets that feature 13 Golf Pride Tour Velvet 360 grips and two premium ASHER gloves in matching tonal colorways.
Available in North America only, and exclusively on the Asher Golf website, the kits retail for $175. The collections include four seasonal colors – Ash, Cognac, Oxblood and Spruce – and only available as part of these kits.
Tour Velvet 360 grips infuse elements of color into one of the most iconic grips on the market. They come in standard size with a custom collaborative end cap design. The gloves are 100% precision cut AAA premium cabretta-leather featuring the Golf Pride logo on the palm side and are offered in both male (small through XXL) and female (small through large) sizes. This must have collection elevates style and play with a subtle boldness for a standout statement this fall.
“You would think gloves and grips are co-designed all the time, but the reality is, I’m not aware a partnership like this has ever happened before,” says James Ledford, President of Golf Pride. “The opportunity to work with Asher on a collection that compliments each other is really quite amazing. This partnership has elevated our capabilities in terms of what it looks like to bring this level of design to the grip category.”
Matt Smart, CEO and Managing Partner of Asher Golf, said: “Visiting Golf Pride’s Global Innovation Center, which is nestled inside Pinehurst in this extremely beautiful area of pine trees and historic golf, it was so inspiring to me that the color palette really started to come together extremely naturally. For both Asher and Golf Pride, we have such a deep rooted culture in utility and products that are purely based on performance. Looking at the design and style, we wanted to elevate these pieces.”