Global Edition

Golf Pride extends Plus4 Technology to Tour Velvet grip

8.22am 28th January 2019 - New Products

Golf Pride has broadened its product range for 2019 following the introduction of the new Tour Velvet Plus4 grip.

More than 90 per cent of Tour players build up their grip to promote lighter grip pressure and generate more power. The Tour Velvet Plus4 grips simulate the feel of four-layers of extra tape build-up, creating a larger lower-hand profile that is preferred by Tour players.

The re-engineered grip optimises high-performance materials while maintaining the iconic Tour Velvet feel. The grip maintains the recognised plus-sign texture with an increased dimple-to-surface ratio creating additional traction and enhanced durability.

“More than 80 per cent of Tour players trust their games to Golf Pride, so we understand the preferences of the best players in the world better than anyone,” commented Golf Pride Product Manager, Bruce Miller. “Hands down, the preferred grip that Tour players choose to play is the Tour Velvet. We have taken the most popular grip on Tour over the last two decades and tweaked it slightly based off insights from professionals on how they are customising their performance equipment. Now all players can benefit from this design, while maintaining the trusted feel and performance they’re accustomed to in the Tour Velvet grip.”

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