Global Edition

Golf Pride Brings Comfort and Control with Softest Performance Grips Ever

8.39am 6th March 2014 - New Products

Golf Pride control core proDiversified industrial manufacturer Eaton announced today that its Golf Pride grips division would unveil its innovative new CP2™ line of grips. CP2 grips, defined by their Comfort, Control and Performance attributes, are the softest performance grips in Golf Pride history. New proprietary Control Core™ technology allows for a softer feel without compromising performance.

The CP2 line will be available in two models, CP2 Pro™ (Red) and CP2 Wrap™ (Blue), to accommodate players with two distinctly different texture preferences. The CP2 Pro offers a straight, texture grip pattern, while the CP2 Wrap is designed for those golfers who appreciate the softness of a comfort grip delivered in a classic wrap design.  Both CP2 models are 31% softer than any other grip in the Golf Pride line and feature the company’s proprietary new Control Core technology; a 2.5” inner control core stabilizer. Located at the top of the grip where the greatest amount of swing pressure is received, the Control Core reduces torque by 41% compared to the same grip without the core.   A straighter taper in the lower section encourages even hand pressure for a more stable and consistent swing.

“Consumer testing validation was instrumental in the performance development of the CP2 line,” stated Brandon Sowell, global sales and marketing manager for Golf Pride. “As soon as players took a swing, they could feel the Control Core benefits. Players commented that the fantastic feel and control immediately transferred to a high level of confidence as they stepped up to the ball. The innovation in the CP2 grips delivers softer feel with the control and durability that golfers expect from Golf Pride.”

The CP2 line features three sizes, standard, midsize and jumbo, and will be available through golf specialty stores and green-grass retailers in early April 2014.

For more information on the CP2 models and the entire 2014 Golf Pride product line, visit www.golfpride.com

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