Global Edition

Golf News to partner new golf networking platform Matchbook

9.45am 9th April 2020 - New Products

In these incredibly difficult times for golf and, of course, society in general, a new online golf networking platform called Matchbook is ready to give golfers some much needed focus as soon as courses begin to reopen.

Matchbook is the latest online golf network from the creators and founders of the hugely popular Virgin Atlantic Flying Club ‘Swingers’ programme. With 16 years experience, Milestone Event Management have utilised the best features of the Virgin Atlantic programme and taken the concept to a new level of networking in the world of golf. 

With a major investment into a sophisticated web platform which provides users with a host of new features and functionality, Matchbook makes it easy for members to connect with other golfers and golfing brands to enhance their golfing lives. Matchbook provides golfers from any demographic the ability to organise their golf calendar with fellow users at a click of a button whilst giving easy access to all their golfing news and scores. will go live as soon as golfers around the UK are allowed to return to the fairways. Even if there are no club competitions to play for during these times of social distancing, golfers will be able to see their personal progress against other golfers on online leaderboards, whilst building up a whole new network of social and business golfing contacts.

Paul Rockett, Director of Milestone Event Management is confident Matchbook will appeal to golfers throughout the UK and futher afield. He said: “Having run a hugely successful programme with Virgin Atlantic, we know there’s a real appetite for a modern golf networking platform. We are excited to now have the opportunity to offer the golfing general public a new and improved version of what has been a bit of a hidden secret for those Virgin Atlantic flyers for the past 16 years.”

Following Matchbook’s journey every step of the way will be new media partner, Golf News, which will cover all the latest news online and in print.

Golf News Publisher Matt Nicholson said: “During these difficult times for golf clubs and for golfers, anything that seeks to encourage more golfers to connect with each other and play more golf once the sport is up and running again has got to be a postitive. 

“We’ve worked closely with Paul and his team at Milestone Event Management before, and have every confidence that Matchbook will prove an exciting and attractive proposition for lots of golfers, whether they be existing members of clubs or among the millions of pay-and-play and society golfers. We at Golf News look forward to covering the growth of the Matchbook network and promoting it to our loyal readership, whom are among the keenest golfers out there.”

Rockett added: “Partnering with Golf News – a publication which is widely read by amateur golfers across the country – is a natural fit for Matchbook, and we are thrilled to be working with Matt and his team to bring it to the attention of the golfing public.” will launch only when COVID-19 restrictions are lifted and when golf courses resume visitor play.

For more information, email Luke Parry at


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