Called Golf GPSi, the application only costs £9.99, and allows the golfer to download thousands of UK courses. The product shows aerial photographs of every hole on the course, taken from a £1 million camera, unlike other American based products that rely on Google Earth for the images.
Golf GPSi shows readouts to all the features, and importantly for course management, distances from each feature to the green. Arcs are displayed at 50 yard intervals from the green, similar to those found in course guides, which the company also produce for players at different European Tour events and the Open Championship.
Importantly as well, by clever use of the photo, highly accurate readings can be provided in manual mode as well, should the GPS signal be weak, or for added research away from the course.
This is not entirely new ground for DMC, as its existing products CaddyAid and CaddyAid Mobile, use identical data, but used on different devices. CaddyAid being for PDA type devices such as HTC, and CaddyAid Mobile for phones such as Nokia, Blackberry and the like.
DMC Managing Director, David Morris says: ‘We have been in this market for some time now, and continue to develop applications for the golfer of all standards, from club players right up to the highest world ranking pros and their caddies. Thankfully over the last 5 years we have been recognised as a market leader, and are the only UK company that works in this important sector.
“Our business model is simple. We believe as most people have mobile phones, the need to spend £300 or more on other Golf GPS devices that show exactly the same readouts simply is not there due to the prohibitive cost.
“With our products, for under £10 you can get GPS readouts and photos direct to your i phone. Testing has proved fantastic against all the leading competition and we firmly believe the golf market will take both the i Phone app at £9.99 and the CaddyAid Mobile app now only £29.99 with great enthusiasm based on its price, accuracy and overall performance.
“£300 or £10, which will you choose? To get your free software, visit the web site to register or simply text GOLF to 82727, using the promotional code CAMLITE”
To view the Golf GPSi product, please click here http://itunes.apple.com/us/app/golf-gps-i/id342683974?mt=8
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.