Global Edition

Golf GPS on your mobile phone

8.23am 23rd September 2009 - New ProductsRetail - This story was updated on Friday, November 6th, 2009

Cadddy Mobile screenshotCaddyAid Mobile, once again attending the Golf Europe show in Munich which starts on Sunday, are launching their new software CaddyAid Mobile, allowing golfers to have a fully supported Golf GPS system on their mobile phone saving the customer hundreds of pounds.

The new software retailing for £49.99 has evolved from the popular CaddyAid and, says the Company, “provides the golfer arguably more information than the current GPS competition who charge around the £300 plus courses for their products, but at £49 CaddyAid Mobile is a fraction of the cost, and includes unlimited courses too.”

David Morris, Managing Director of DMC says: “All the competitors in the GPS sector have units costing the golfer around £300 and in some cases they have to pay for courses on top of that. In CaddyAid Mobile, we have a product which sells at a price point people can afford. For £49 the golfer gets unlimited courses, and will also soon be getting not only the GPS readouts but full graphics of the hole as well – all on their mobile phone.”

For the club Pro, DMC will supply free of charge a full version of the software for their particular course, which shows the GPS readouts and also has an option for the full course graphics as well, similar to that as used at the Open Championship.

The Pro can give it away, given for use in corporate events etc, irrespective of how they use it, or even if they choose to charge for it, it will be provided for free by DMC. Why do DMC do this? It’s because they want the club pro to feel completely happy with the product and the working relationship.

“Supplying the product for free is a superb gesture, and differentiates DMC significantly from its competition. Quite refreshing I’m sure you will agree?” asks David Morris. “But also DMC are once more trying to help the club Pro by supplying the unlimited software package in a way that helps the Pro even further, and does not tie them into multiple unit contracts as is common with the current hardware suppliers.”

DMC will supply the club pro with 100 units of the unlimited software on a sale or return basis. It is only when the club pro sells the software and it is activated, that they will be invoiced at the end of the month.

Morris continues, “The club pro has absolutely nothing to loose. We supply all the coded GPS software and POS on a sale or return basis. There is no financial outlay, and research shows already that as the consumer is getting a fully working GPS application for a fraction of the cost, it is a very popular purchase.

Aware that some may say there is a taboo in relation to mobile phones on the course, before play begins, a polite message appears, asking the golfer to turn their phone onto silent, and be respectful to their fellow golfers.

It would be a naïve person who thinks golfers up and down the country do not take their phones on the course, but clearly CaddyAid Mobile is asking the right questions, and evidence shows the request of courtesy is actually working.

The company is expecting club pros across the UK and Europe to snatch up the sale or return offer and welcome any enquires for delivery of stock, which will be despatched after the Golf Europe Show.

For clubs, agents or distributors in Europe, DMC is now expanding its geographical area, and any interested party can be come to the stand number 3-E51 at the show, situated within the UK pavilion , or by email or by telephone 00 44 (0) 1745 334937.


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