Luxury designer brand G/FORE, one of the coolest contemporary golf brands in the USA, has launched its maiden apparel range in the UK, focusing on men’s knitwear.
The G/FORE knitwear collection offers a modern interpretation of a classic style in custom-developed, hybrid-blend fabrics which provide the ultimate in both performance and luxury.
Special features of the launch range include all-natural yarns; moisture-wicking and fast-drying properties engineered for breathability; built-in UV sun protection; resistance to shrinkage and fading; and four-way stretch to allow essential freedom of movement. The cotton pique knit even features a functional yarn that reflects UV light away from the body, providing a cooler, more comfortable wearer experience.
Created four years ago by US fashion icon Mossimo Giannulli – who founded the billion-dollar clothing company Mossimo Inc in 1987 – G/FORE has already established itself as a design leader in both the golf glove and shoe sectors.
And fuelled by Giannulli’s love of golf and his background in fashion, G/FORE knitwear – polos, pullovers, cardigans and turtlenecks – combines function and style in eye-catching, premium golf apparel. Bringing a touch of personality, fun and colour back to the game, G/FORE honours golf’s storied past while looking toward the sport’s bright future.
Giannulli said: “We are taking a real fashion perspective with a cleaner aesthetic. This combination is a unique opportunity for us. There are great athletic golf brands and there are great casual golf brands. We’ve taken fabrics that you see in fashion from top luxury brands and fused them with technical properties keeping the athlete in mind.
“We’ve really taken our time working with our mills to find and develop fabrics that have the right hand, drape, texture, weight, and unique look for G/FORE.”
The knitwear is just the latest addition to a G/FORE offering which already comprises the brightly coloured premium AA Cabretta leather gloves – worn by such familiar names as 2014 US Ryder Cup captain Tom Watson, and two-time PGA Tour winner Jonas Blixt – and the equally eye-catching Gallivanter leather golf shoe, which, for 2015, has introduced a fresh line for women.
The 2015 range of shoes come complete with a biomechanically engineered, injection-moulded TPU outsole featuring multi-level exclusive ‘G/ROUND CONTROL’ technology, designed to offer optimal traction in even the most treacherous and rain-soaked conditions.
Giannulli added: “G/FORE stands for quality, colour and expressiveness. Our knitwear, gloves, shoes and socks weren’t designed in a cubicle and tested in a factory; they were born out of a desire to express myself while playing, and to help inject a little more personality and flair into the game. That’s why we started G/FORE and it’s why more and more golfers are turning to G/FORE – they want to enjoy their golf, and they want to look and feel exceptional when they play.”
The new G/FORE knitwear range starts from £69 (RRP) and for UK trade enquiries please contact Tim Greenwood on 020 8993 8799, or email firstname.lastname@example.org.
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