Following on from a very positive debut at the PGA Merchandise Show in Orlando, luxury lifestyle brand G/Fore has unveiled its new ‘addictive opulence’ themed seasonal collection, which will be available for delivery to retail partners from the beginning of July.
Continuing to push the boundaries of golf fashion, function and performance, the new collection features a diverse line-up of stylish footwear, apparel, gloves, headwear and accessories – all with that playful twist G/Fore has become synonymous with.
Designed by G/Fore founder and creative director, Mossimo Giannulli, the new collection builds on the success the fashion-driven brand has achieved in recent years and, in particular, following its acquisition by Peter Millar a year ago. Using the most luxurious fabrics and performance technologies, the new collection features a wealth of fashion-driven styles, coupled with seasonal colour tones across all categories, as well as a G/Core range of essential products that are always in stock and ready to ship year-round.
The entire collection showcases modern designs, premium detailing, superior performance to deliver the perfect mix of street and style for the modern golfer who desires a fashionable look that works just as well off-course as when you’re walking down the fairways.
“The reception we received towards this collection at the PGA Show blew us away, so naturally we are extremely confident we will strike the same note with our retail partners and loyal G/FORE consumers,” said Giannulli. “This season is all about ‘addictive opulence’ and my desire to create a truly diverse lifestyle collection that brings a whole new fun dimension to golf fashion and builds on the momentum we have going on right now.”
Retailers wishing to book an appointment to view the new collection should contact their local G/Fore sales representative or contact Mark Hilton (mark@petermillar.co.uk) or Michael Hart (mhart@petermillar.co.uk).