Fujikura has launched a new high performance iron shaft, the Axiom, which is designed for ultimate consistency and feel.
For the past two years, VENTUS has been the no.1 metalwood shaft on worldwide professional tours and Fujikura’s best-selling shaft line. The new AXIOM iron shaft line utilizes the same VeloCore Technology featured in both VENTUS and VENTUS TR.
VeloCore Technology is precisely configured to provide golfers extreme consistency, stability, and workability on all shots. Extensive player testing and enso analytics validated that the integration of VeloCore Technology into an iron profile yielded the same performance results players have experienced with VENTUS.
These benefits include increased ball speeds from better and more consistent centre face contact, tightened dispersion (both distance and accuracy), and high levels of control for more consistent shot patterns.
Another key feature of the new AXIOM line is a 3-parallel shaft length system that further drives performance throughout the set. Long (2-4), mid (5-7), and short (8-PW) shaft parallel configurations help create constant set weight and eliminate the need for extensive shaft tipping. Reduced tipping enables the retention of premium material integration in the tip section to maintain consistency and feel.
Initially only utilized for wood shafts, enso analytics and testing at Fujikura have now progressed to include iron shafts, showing exactly how technology integration affects performance and the exact layouts and material locations that ensure optimal results.
Spencer Reynolds, Fujikura’s Product & Brand Manager, said: “When we set out to create an iron shaft that would feature our flagship technology, it needed to meet very demanding and specific criteria for us to call it a success. Not only did it need to provide golfers the same exceptional benefits they’ve experienced with other VeloCore-powered products, but also give players the unique and iron-specific performance attributes that will truly enhance their critical scoring shots.”
AXIOM is available in three shaft weights and various flexes to fit a wide range of players and is designed for golfers seeking to maximize their iron performance by hitting it closer to their target more consistently and efficiently. It will be available at retail from March through authorised Fujikura charter dealers.