Global Edition

FootJoy Unveils Limited Edition Green MyJoys

8.25am 27th March 2013 - New Products

FootJoy Masters_img_onlyFootJoy, the #1 Shoe and Glove in Golf, is celebrating the season’s first Major Championship by introducing a brand-new, “Augusta-inspired”, limited-edition green colourway to its innovative MyJoys™ programme.

From 8th April, FJ enthusiasts who stand in awe at the stunning golf course that lies beyond Magnolia Lane can design their own unique pair of FJ MyJoys golf shoes using striking dark green tortoise and patent printed leather, reminiscent of the famed fairways of Augusta National.

The new hand-crafted leather is being offered on all the Men’s & Women’s golf shoes available on the MyJoys website, including such popular styles as FJ ICON™, DryJoys Tour™, Contour Series™, Women’s FJ Sport™, Women’s DryJoys™ and Women’s LoPro™.

The custom offering is available at www.myjoys.co.uk and from authorised FootJoy retailers.

“Our MyJoys programme continues to captivate the imagination and inspire the creative juices of golfers all around the world,” commented Russell Lawes, European Marketing Manager, FootJoy. “We are always looking to introduce original patterns, colours and leathers into the mix and felt the first Major of the year represented the ideal opportunity to unveil this inspired colour option.”

FootJoy www.FootJoy.co.uk

In related news...