Global Edition

FootJoy launches Premiere Series collection

10.23am 19th February 2021 - New Products

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FootJoy’s new Premiere Series is a 21st century redesign of a modern classic golf shoe for men and women.

Designed in collaboration with several PGA Tour players, the range features three models with distinct upper designs – Tarlow, Package and Flint – each of which are named after influential figures in FootJoy’s history and are made from premium leathers and ultra-lightweight materials, as well as boasting exquisite detailing. 

FJ’s Premiere Series will be worn by more Tour players in 2021 than any other golf shoe, including Justin Thomas, Adam Scott, Ian Poulter, Webb Simpson and many more. Even during testing, the Premiere Series was the shoe chosen by more players at the 2020 Masters Tournament than any other.

The Tarlow range

THE TARLOW is inspired by Bill and Dick Tarlow, who bought the FootJoy business in 1957 and focused the brand primarily on golf. The Tarlow collection, a modern interpretation of the timeless cap toe design, uses a natural grain leather in the vamp and the quarter, complemented by a coordinated croc print in the heel, cap toe and eyestay. The midsole is complemented by a natural leather welt and contrast stitch.

The Packard range

THE PACKARD is inspired by Frederick Packard, FootJoy’s founder and a shoe pioneer who drove the adoption of many modern manufacturing and design innovations still employed today. The Packard collection features exquisite detailing and a pebble grain leather in both the vamp and the quarter. The collection uses a calfskin croc print accent in the saddle area, complemented by a natural leather welt and contrast stitching.

The Flint range

THE FLINT is inspired by Perley Flint, a young Harvard graduate and avid golfer who designed FootJoy’s first golf shoe in the 1920’s. This spikeless-only collection is clean and refined. A smooth ChromoSkin leather is used in the upper, highlighted by embossed detailing on the saddle area, a refined FJ ornament as well as piping on the side. Inside the shoe, you will find premium lambskin linings and a new fitbed for exceptional comfort, while an all-new VersaTrax+ outsole provides grip for any lie or angle.

At retail from March 15, they are offered in a choice of laced and BOA closures, and a variety of colours, including black, white, grey, white/navy and navy/red, the Premiere Series will also be available for personalisation through the MyJoys programme.

RRPs: £159.99 (Flint/Packard), £169.99 (Tarlow), £149 (Women’s model in white/blue or black).

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