Global Edition

FootJoy launches new HyperFlex shoe

4.00pm 19th January 2021 - New Products

FootJoy’s all-new HyperFlex golf shoe, which goes on sale from February 1, features a unique BOA lacing system and an all-new outsole which allow the shoe to move in unison with the golfer and mimic the natural flexure of the foot.

Added comfort and performance benefits are delivered thanks to a midsole which is cleverly designed to meet the needs of golfers when both walking and swinging a golf club.

FJ’s StratoFoam cushioning is a proprietary foam blend that provides optimal support and comfort in any conditions. This midsole design provides the perfect blend of cushioning which helps absorb shock while maximising energy return to reduce foot fatigue.

The all-new OptiFlex outsole design features dual flex grooves that flex naturally with your foot for comfort as well as a thin, semi-rigid TPU flex plate that promotes multidirectional flexure and traction where you need it in the golf swing.

HyperFlex features breakthrough performance fit technology, delivered with athletic-inspired styling and materials in both a laced version as well as the all-new WRAPID, powered by BOA Fit System. This innovative new system features an asymmetrical configuration that ensures a dialed-in, precision fit with a reduction in pressure on the top of the foot. It enables the shoe to move with you, wrapping your foot in complete comfort, all while providing powerful support through the swing.

Engineered mesh with Hot Melt yarns offers enhanced structure and support to the uppers, while the sole features Pulsar LP cleats by Softspikes for all-round grip whatever the ground conditions.

Chris Tobias, Vice President of FJ Footwear, said: “When you take the first steps in HyperFlex, you’ll notice that the shoe moves in unison with the foot. This new outsole technology is designed to mimic the natural flexure of the foot, so not only are you getting a great walking shoe, but a shoe that will maximise the ground force throughout every movement in the golf swing.”

Tour players have already made the switch to incorporate HyperFlex in practice and in play at tournaments around the world, including Rafa Cabrera Bello and Bernd Wiesberger. “They look and feel so athletic,” said Cabrera Bello. “Super comfortable the moment you put them on.”Wiesberger added: “It’s a great looking shoe that you can just slip into. You get that great stability without sacrificing on comfort.”

RRP £129.99/£149.99 BOA

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