Global Edition

 

Footjoy Fuse Colour and Comfort with Launch of New Contour Casual MyJoys

8.38am 25th June 2013 - New Products

FJ MyJoys Contour Casual

FootJoy is celebrating the success of its Contour Casual spikeless range with the introduction of this lifestyle-infused shoe into the innovative MyJoys™ programme.

FJ enthusiasts and budding footwear designers can now create and customise their own unique pair of Contour Casuals. This shoe alone offers 1.6 a million different design combinations, allowing golfers the opportunity to choose their own colours for the base, saddle and two accent panels on the shoe – matching laces are also available. It’s time to let your imagination go wild and fashion a look that is totally unique to you ensuring you make an instant impression on the first tee.

Designed with the convenience of wearing the same shoes both on and off course, Contour Casual was launched over a year ago to instant acclaim amongst retailers and consumers alike.

This lightweight casual offering brings a fresh new look to a golf shoe that has been developed using the ever popular Contour last which is used in the brand’s admired Contour Series™ franchise. Crafted from the finest luxury full grain leathers this shoe delivers excellent support, fit and durability as well as a premium look synonymous with the FootJoy brand.

“The Contour Casual has become an instant hit for FJ since its launch a year ago and demand has surpassed all expectations. With the MyJoys programme continuing to captivate the imagination and inspire the creative juices of golfers all around the world, we felt this was a great opportunity for golfers to fuse comfort and style by introducing Contour Casual into MyJoys,” commented Russell Lawes, European Marketing Manager – FootJoy. “We are always looking to bring original patterns, colours and leathers into the mix and feel this shoe really fits the MyJoys ethos. As ever traditional performance, premium materials, comfort and style remain true to the FootJoy brand which we have delivered for over 100 years.”

Key Features & Benefits

  • 1.6 million style combinations taking entire MyJoys options to over 2 million
  • Contoured Platform for superior support
  • Super soft Athletic Mesh linings for added touch and feel comfort
  • Flexible contoured lightweight PU Fit-Bed that provides additional cushioning
  • Contour last that has been designed to closer match the shape of the foot
  • Outsole technology is highlighted by an EVA midsole that delivers soft cushioning
  • A Spikeless DuraMax™ rubber outsole that is durable, flexible and provides comfort and excellent traction.

Available at www.MyJoys.co.uk with a retail price of £140.

       

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