Global Edition

Footjoy Adds Dash of Lime & Black to New Performance-Enhanced FJ Sport

9.32am 5th September 2013 - New Products

FJ14Mens_FJSport_LimeFootJoy has long been synonymous with bringing a modern athletic look to the fairways and no more is this evident than in the recent addition of two new colour options to the popular FJ Sport™ footwear category. Featuring the very best performance, comfort and fit characteristics in the game, this technologically-advanced golf shoe has been upgraded to encompass an entirely new sleek, sports upper pattern that is perfectly complemented by a vibrant Lime & more traditional Black. Both styles form the perfect fusion of cutting-edge design and contemporary styling, ensuring golfers step out onto the fairways looking and feeling like the Mark of a Player.

“FJ continues to set the highest standards in footwear innovation and the FJ Sport represents the perfect golf shoe for the dynamic golfer looking for the perfect combination of modern athletic styling and outstanding performance, comfort and fit. With this in mind and listening to consumer feedback we decided there was a need to introduce some more eye-catching colour options into this popular FJ category,” commented Russell Lawes, European Marketing Manager –FootJoy. “Our design team have once again done a stellar job in creating a look that will certainly make a statement on the course.”

Set for a worldwide consumer launch in September 2013, this hugely popular FJ model is trusted on tour by brand ambassadors, including the current Masters Champion, Adam Scott and Italian teen sensation, Matteo Manassero.

FootJoy www.FootJoy.com

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