Global Edition

FJ ICON Storms Dunhill

1.07am 9th October 2009 - New Products - This story was updated on Saturday, November 14th, 2009

FootJoy, the #1 Shoe and Glove in Golf, officially launched the FJ ICON™ in Europe at the Alfred Dunhill Links Championship. The FJ ICON is the newest and finest golf shoe to be created by FootJoy and delivers beautiful, traditional style, a comfortable fit and tremendous stability.

Already a huge hit on Tour in the US, the FJ ICON has continued the momentum in Europe with Lee Westwood, Ross Fisher, Luke Donald, Steve Webster, Soren Kjeldsen, Ross McGowan, Graeme McDowell and Brett Rumford to name but a few, all choosing to wear the new shoe this week. Rory McIlroy switched a few weeks ago and continued to wear FJ ICON for the Alfred Dunhill Links Championship where he finished joint runner-up and saw him move to the top of the Race to Dubai rankings for the first time in his career.

The FJ ICON wearers contributed to another impressive showing from FootJoy at the Dunhill Links Championships with 62% of the field placing their trust in the superior stability, performance and style of FootJoy. At the top of the leaderboard, McIlroy was joined by ten other FootJoy wearers in the top ten and ties.

The FJ ICON is a premium golf shoe that has set a new level of excellence, pushing the standard by which all other golf shoes are measured. Combining design inspiration from over 100 years of cumulative experience, the FJ ICON embodies the very best features from all FootJoy golf shoes: finely tailored upper designs, premium materials, performance-infused outsoles and customisation that allows for a seemingly endless amount of design and size options. Many of the players took the opportunity to design some eye-catching MyJoys,

“It’s great to be able to design my own shoes using so many colours” said Steve Webster who took delivery of some eye-catching styles at the event.

The stock shoes will be available in January with a suggested retail price of £200, and FJ ICON MyJoys will be available very soon with a suggested retail price of £220.

Whether it is the all-round excellence of the all new FJ ICON, the unrivalled stability of the SYNR·G, or the reliable and consistent performance of DryJoys, FootJoy remains the overwhelming favourite for golfers of all abilities around the world.


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