Global Edition

Ellesse launches new apparel and footwear range with American Golf

8.00am 4th August 2020 - New Products

Ellesse, the Italian sports apparel brand owned by Pentland Brands, has expanded its performance sports ranges with a new and exclusive golf apparel and footwear range, launching this week instore and online with American Golf.  

Ellesse has heritage in golf dating back to the 1980’s and the new range features female and male apparel in a selection of colours and styles, using the latest performance materials and technology, a blend of polyester and elastane with built in moisture management. It will be on sale in store and online at American Golf from August 3, with prices ranging from £17.99 to £69.99.

Ellesse have also signed six-time Ladies European Tour winner Mel Reid as a brand ambassador. Reid will wear the apparel collection for all competitions when she returns to the fairways later this week.

Reid earned the LET Rookie of the Year honour in 2008 and has continued to become a global steward of the game with three Solheim Cup appearances in 2011, 2015 and 2017. She also served as Vice-Captain for the European team in 2019. Major highlights include a top-three finish at the KPMG Women’s PGA Championship in 2019 and a top-ten finish at the Women’s British Open in 2015.

“Working with ellesse on this golf range has been an awesome experience. We had a lot of fun bringing the brand’s style and personality into each creation while keeping the focus on performance. Can’t wait to wear my favourite pieces when I return to competition later this month,” says Reid.

Jennie Bianco, Head of Marketing at Focus International, added: Ellesse has a history in golf, and is excited to be back in the sport at such an exciting time. We feel this collection will bring flair and style to the course and we are very excited to be working with Mel Reid as her energy, attitude and personality reflect ellesse perfectly.”

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