Global Edition

 

ECCO Golf Grows Classic Hybrid Category

3.29pm 14th February 2014 - New Products

ECCO SS14 Tour Hybrid PRDanish company ECCO – a leading manufacturer of innovative footwear – introduces four versions of its popular Tour Hybrid model for Spring/Summer 2014, coinciding with expanding demand among golfers seeking the distinctive combination of a classic leather upper design with an outsole suited to be worn on and beyond the course.

Now offered in a brogue version – as well as traditional, two-tone and embossed saddle options – each Tour Hybrid model combines hand-crafted elegance with advanced technologies. The result is a shoe that pairs perfectly with dress pants yet provides the lightweight comfort, performance and convenience of the ECCO Dynamic Traction System (E-DTS).

“Millions of players worldwide dress in a very traditional manner on the course, and there’s no reason they shouldn’t be able to be part of the hybrid revolution,” says Michael Waack, Head of Global Golf at ECCO. “We continue to pioneer new trends and see massive growth potential by fulfilling this clear need in a manner that only we can do.”

Like all ECCO shoes in the hybrid category that the brand pioneered, Tour Hybrid is built atop the E-DTS outsole that has approximately 100 moulded traction bars and 800 traction angles. Constructed from TPU – a highly durable, wear-resistant material – these elements provide superb, Tour-quality grip.

Additional features of these refined new styles include:

  • Direct Injection – A process that yields superior cushioning, stability and comfort via a one-piece shoe that’s built without glue or stitching
  • Weather Resistance – Premium leather uppers receive an exclusive, tanned-in HYDROMAX™ treatment for superb weather protection
  • Climate Control – Removable ECCO Comfort Fibre System insole increases air circulation and helps create a fresh, cool shoe environment

RRP £165

ECCO golf shoes are worn in competition by Tour players worldwide, including Ernie Els, Fred Couples, Graeme McDowell, Thomas Bjorn, Thongchai Jaidee, Marcel Siem, Wu Ashun, Andreas Hartø and JB Hansen.

ECCO, a world leading brand of shoes combining style and comfort, has built its success on quality and innovative technology. The design philosophy is rooted in the founder’s approach to being a shoemaker – the shoe must follow the foot. The shoes of ECCO are anchored in functionality, quality and craftsmanship on the platform of Scandinavian design. Founded in 1963, ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process. Today, ECCO products are sold in 91 countries at 1,100 ECCO stores and 14,000 other sales locations. The company is family-owned and the workplace to 19,500 employees from over 50 countries. In 2012, revenue increased by 14% to DKK 8 billion with profits before tax of DKK 1.1 billion.

ECCO Golf www.ecco.com

       

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