Adams Golf, an industry leader in hybrid innovation and technology, is celebrating the successful launch of its new Blue line of products, a uniquely designed set of clubs which includes a driver, fairway wood, hybrid and combination iron set.
The ‘Easy Launch Event’, designed to introduce the UK golf media to the new Blue line of products as well set out Adams’ renewed focus on game enjoyment and making the game more fun for all golfers by creating easy-to-hit products, took place at TopGolf in Surrey on Friday 1st May.
With special Guest, European Tour star and Adams Staff Player, David Howell, in attendance, guests had the opportunity to hit all the latest Adams products while music was playing, the BBQ was going and the sun was shining in a relaxed afternoon of fun and games on the range at TopGolf.
With each piece in the Adams Blue product range created to help golfers get the ball in the air more easily and more consistently, the aesthetically-pleasing and confidence-inspiring lineup of clubs, feature Adams’ new, proprietary Easy Launch SystemTM.
Adams’ Easy Launch System is comprised of three key performance features that work together to give golfers more air. Combine these features with an internal draw bias and a pleasing, inviting shape at address and the result is Blue: a line of clubs that work for the golfer to make the game more fun and less intimidating.
The first feature of the Easy Launch System, which derives its heritage from previous Adams models, is the Velocity Slot Technology on the soles of the clubs, which delivers more flex from the clubface and produces more consistent ball speed at impact. This leads to improved distance and accuracy, resulting in increased enjoyment for a wide range of golfers who will realize the performance benefits of Blue.
The Easy Launch System also implements low/back CG, which can be found in all metalwoods and irons throughout the Blue lineup. By keeping the centre of gravity low and as far back as possible, it allows for higher launch, more spin, and ultimately more air time on all shots. When the ball stays in the air, it flies further. Blue’s CG placement will help many swing speeds and swing styles achieve optimal launch conditions.
In addition to the Velocity Slot Technology and low/back centre of gravity, new Adams SlimTechTM shafts have been integrated into Blue, utilizing narrower shaft tip diameters to promote lower kick points and high launch conditions from any lie on the course.
“Quite simply, Adams Blue is engineered to help golfers hit higher, straighter shots more consistently,” said Brian Bazzel, Senior Director, Product Creation. “Through a sophisticated, simple design, Blue matches an aesthetically-pleasing look with proven performance technologies to make the game more fun for more golfers.”
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