No matter how you are marketing your golf course, making an immediate impact with your target audience is every golf club’s ultimate goal writes Charles de Haan, Video is now a recognised and increasingly important part of consumer marketing, and new technologies have put fly-throughs and promotional videos in reach of every club’s budget.
Take just two of the big social networking media, Facebook and YouTube: each attract over 100 million visitors a month to their web sites, so any golf club marketing their course needs to maximise their opportunities by exploiting this level of exposure and audience reach. The question is how to do it.
Eagle has two terrific new tools that answer this question: promotional videos and 3D Fly-throughs. The Eagle 3D Fly-throughs offer web viewers the unique opportunity to see your golf course presented in the most exciting way possible. Available in all standard video formats Eagle 3D Fly-throughs can be optimised for smartphones, web, DVD and TV.
The Eagle promotional video builds on this format and can use professionally scripted voice-overs to add new levels of communications impact, splicing in additional ground-based footage to introduce different and distinctive aspects of the club to viewers.
Eagle’s videos also use the very latest remotely piloted aircraft system together with broadcast quality video cameras, capturing unusual and stunning aerial video of your club’s facilities to enhance your existing marketing and create sensational first impressions for any prospective visitor, society organiser or new member. Video is entertaining, exciting, and engaging in ways that are much more appealing to potential visitors or new members.
The technology is incredibly versatile and can allow for shots that were simply not possible just a couple of years ago, and is being used extensively for national news coverage. The marketing benefits of video are huge, and surveys confirm you are 50 times more likely to appear on the first page of a Google search if you have video on your home page.
Eagle is one of the first companies in the UK to offer bespoke aerial filming packages for golf clubs which are specifically tailored around a club and its facilities. You don’t even need all the holes: super smooth tee-to-green shots of your main signature holes will give your course that professional ‘PGA Tour’ feel, and aerial shots of your clubhouse or practice facilities will add even more value to the viewer’s experience.
Filming typically takes a full day for both aerial and ground based content, and further professional editing results in a stunning 1-3 minute promotional video showcasing all that a club has to offer. The videos are set to music, but a professional voiceover can be added in for a small additional cost. For more information, please contact one of the team at Eagle on 01883 344 244, or e-mail firstname.lastname@example.org