Global Edition

Dwyers & Co steps up a gear

7.25am 2nd August 2011 - New Products - This story was updated on Monday, August 15th, 2011

Premium Golf Brands is launching its SS12 Dwyers & Co trouser collection. With an extensive array of fabric patterns and performance characteristics, the SS12 Dwyers & Co range introduces new performance pieces which sit alongside classic favourites in the company’s most complete range to date.

The SS12 range refocuses on the company’s founding principle which was to underpin every decision with the sole aim of becoming the specialist trouser of choice for the golf industry as Alan Dwyer comments: “Our aim is to single handily reintroduce luxury into tailored golf trousers.  From garment finishes to the fabrics we use we pay special attention to detail.  That means that anyone who tries on a pair of our trousers appreciates the quality of the handle, the cut and the comfort we expect in every pair of trousers we manufacture.”

The Revolution is Dwyers & Co’s first next to skin waterproof trouser.  Made using a lightweight waterproof laminate that is seam sealed, The Revolution comes with a 1 year waterproof guarantee.  The tailoring of the trouser is just as good as the non-technical pieces in the range and is expected to create a lot of interest.

Also new for SS12 is a Quick Dry base layer legging the introduction of which is a natural progression for the specialist trouser manufacturer.  The leggings are made from a high performance, easy care fabric that is breathable, insulating and lightweight.  Its compression qualities also mean that it can compete in the highly technical base layer category at very reasonable price points.

New colour ways in the stretch tech go back to the Dwyer family roots with a completely Irish named range. The Derry, Kerry, Carlow, Dublin, Donegal and Tipperary patterns offer great depth to the collection and a nice choice of traditional and contemporary looks for today’s golfer.

The quality of the trousers across every collection is plain to see. From choice of yarn, handle and cut to the garments’ finishes this consistently high standard, combined with a new brand image that superbly reflects the evolution of this heritage golf brand, positions Dwyers & Co superbly as it takes its next steps to becoming the trouser brand of choice.

Dwyers & Co

Premium Golf Brands




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