Global Edition

‘CRUSH’ from Nike Golf – the name is symbolic

12.40am 8th October 2009 - New Products - This story was updated on Saturday, November 7th, 2009

CrushNike Golf has designed a new golf ball that provides explosive distance and powerful precision, and it has a name that is symbolic of its performance. The new Nike CRUSH ball is designed for golfers who are motivated by out driving everyone in their foursome and then owning their bragging rights.

Aiding golfers to “crush” the ball, the Nike CRUSH combines a softer compression core, optimised cover design and new DMC Coating® to reduce unwanted side-spin and maximise ball velocity for straighter, longer distance.

The larger and softer, high energy core provides high velocity and delivers unrivalled feel. The Directional Micro-Composite Coating or DMC Coating® is the first of its kind; a smart coating that is designed to lower spin for driver shots that would normally slice or hook.

“I believe we’ve done a great job designing a longer and straighter golf ball for a wide range of swing speeds at a mid-tier price, “said Rock Ishii, director of product development for Nike Golf balls. “CRUSH is a natural fit for those who love the game and want to continue to evolve as better golfers.”

Optimised for driver head speeds of 80-95 mph, the newly designed thin, two-piece ionomer blend cover enhances greenside feel and playability while increasing ball speed and maximising distance off the tee. The Nike CRUSH features a 312-dimple design that produces lift for longer carry and consistent ball flight.

Availability: 1 November 2009 RRP: £22, €30, SEK 300

Nike Golf

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