Premium Italian clothing company Chervò has unveiled a sneak preview of its Spring Summer 2024 collection as bold choices and new cuts and silhouettes come together to create another pioneering collection.
Typifying Italy’s fashion reputation with an endless range of products that ooze style and class while being at the forefront of technical development, Chervò has for decades created golf clothing that is as fashionable on the course as it is off it.
Its latest designed range is a further example of everything that people have come to know and love about the brand, with hand-drawn prints and patterns taking centre stage.
Inspired by the depths of the ocean, the SS24 collection sees colours including pastel aquamarine, emerald teal, navy blue and lobster red combine to create an irresistible mix of attire for today’s golfer.
However, the SS24 collection is much more than just striking designs and bold colours. Chervò has experimented ahead of the release of next year’s products with new cuts and silhouettes that are more in line with what new golfers are looking for – high-tech performance-driven garments that catch the eye and make you feel better on the course.
Polo shirts, mid layers, trousers, shorts, skirts and everything you would expect from a Chervò SS collection will be available to purchase, as will a number of new items in the women’s line – including joggers, leggings and knitted tops – designed to suit a more street-styled, youthful audience.
In the men’s line the same concept remains from recent collections. Smart athletic-leisure styled-clothing which see prints and colour blocks at the focal point remain for those looking to express their game while wearing something different.
But Chervò also caters for the classic golfer with traditional items including a new model of knitted polos presented in this line, reinventing the most classic of golf garments.
Not only do Chervò clothes look different, but they also feel different. High-tech polyamide fabrics – fabrics the brand believes are the most premium, highest-performing around – are incorporated into the garments to aid sport performance. Dry-matic fabrics and SunBlock technologies will keep golfers cool in the summer sun, while the Wind-Lock and CH THERMO LIGHT fabric will help keep them warm through the colder spring months.
With styles available for golfers who are looking to push the boundaries, as well as those who love the more traditional look, Chervò’s SS24 collection has something for everyone who enjoys the game.
For more information on all of Chervò’s latest products, visit www.chervo.com.
Retailers looking to find out more about Chervò products can contact Andrew via email at andrew.green@chervo.com or via phone on +44 7584 197446, and Tim Greenwood via email at tim@w3golf.co.uk or via phone on +44 7815 097928.
