Founded in Italy in 1982 by brothers Manfred and Peter Erlacher, Italian luxury golf and sportswear brand Chervò is celebrating its 40th year in the golf apparel business with the launch of its latest collection, Mediterraneo 22.
Initially established as a ski brand, Chervò made its debut in the golf industry in 1992 by combining all-Italian style with highly technical fabrics.
The latest range of apparel was inspired by the sights of the Mediterranean, with the exclusive collection featuring limited edition items for both men and women using cool tones of blue and grey, paired with the brightness of pinks and purples, to tell a unique story.
The brand brings fashion to life with carefully chosen tech performance materials, colours, embellished detailing and accessories. The Mediterraneo lookbook guides clients along the journey that went into the story behind each piece, in the simplest way. Also acting as a styling tool to help inspire clients to match pieces together.
Layne Dempsey, Managing Partner of Chervó USA, said: “The Mediterraneo line is a limited collection that delivers the first sunshine of the season to a selective number of accounts across the USA. The capsule takes us seamlessly from Winter to Spring and is one of our three exclusive collections per year. For the inspiration of this sunny and bright collection, we looked to the endless beauty of the Italian coastlines.”
