Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation [NYSE: PVH], and Premium Golf Brands (PGB), the exclusive licensing partner for Calvin Klein Golf, today announced that Calvin Klein Golf will be the first golf apparel brand to incorporate ADVANSA ThermooCool™ technology into its base layer range. Men’s and women’s garments featuring this new fibre technology will appear for the first time in the Fall 2011 Calvin Klein Golf offering.
ThermooCool™ has been developed by fibre experts ADVANSA and is designed specifically for the sports apparel market. The ADVANSA ThermooCool™ yarn actively protects the wearer from temperature change, keeping the body comfortable regardless of the outside temperature or the physical intensity of the wearer’s exercise. As well as offering superb performance qualities, ADVANSA ThermooCool™ is ecologically friendly as it employs no chemical treatments. The key to its performance is a unique combination of fibres with a hollow core alongside fibres that have channels on the surface, allowing increased air circulation and improved moisture transport. Unlike moisture wicking products, ThermooCool™ garments draw sweat away from the skin and into the outer layer of the fabric, providing superior evaporative cooling.
“Golfers are always looking for garment technology that can help them enjoy their game more,” said Grahame Jenkins, Executive Director of Premium Golf Brands. “There are products that work well in warm conditions and those that excel in cold. The difference is that ThermooCool™ works in every weather condition. It is a remarkable technology and will add value to our apparel line up.”
“We are very pleased and excited to be associated with Calvin Klein Golf in the introduction of performance garments into their new golf apparel line. ThermoºCool™ is the fruit of our commitment to develop, while respecting the environment, innovative products, which offer to the final consumer comfortable performance garments with a great touch,” said Silvia Toledo, Global Ready-to-Wear Market Manager at ADVANSA.
Launched in 2008, Calvin Klein Golf is designed under the direction of Kevin Carrigan, the Global Creative Director for the company’s ck Calvin Klein, Calvin Klein, and Calvin Klein Jeans brands. Apparel in the line is designed in keeping with the modern aesthetic of the Calvin Klein brand featuring clean lines, classic cuts, and color palettes which seamlessly transition from the fairways to the clubhouse and beyond.
The Calvin Klein Golf brand is currently available in 22 countries worldwide and will become available in Japan, China and Hong Kong in Fall 2011.
Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewellery, coats, suits, fragrances, and cosmetics, as well as products for the home. For more information, visit calvinklein.com.
Phillips-Van Heusen Corporation, one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Trump, JOE Joseph Abboud, DKNY and Timberland. For more information, visit pvh.com.
Premium Golf Brands (PGB), headquartered in Cork, Ireland, is one of Europe’s largest golf apparel and accessories distribution companies. It owns two specialist golf apparel brands: Dwyer’s & Co. and Green Lamb, which is Europe’s leading ladies brand. In addition to the new Calvin Klein Golf brand, the company also licenses four additional high-end golf-clothing labels in Europe: Pukka, Fairway and Greene, Zero Restriction and Cutter and Buck. The privately held company was formed in January 2008, when Eurostyle, an established golf apparel firm, joined forces with industry experts Grahame Jenkins and Charlie Casson. In addition to its vertically integrated, 30 thousand square foot headquarters facility, the company has offices in Belfast, Manchester, U.K., and Villamoura, Portugal. For more information, visit premiumgolfbrands.com.
ADVANSA is a wholly owned company of Haci Omer Sabanci AS of Turkey and offers customised solutions for all sectors of the polyester market. The formation of ADVANSA brought together prestigious DuPont manufacturing and branded product heritage with Sabanci’s sound business sense to establish ADVANSA as Europe’s number one player in all sectors of the Polyester market. ADVANSA’s teams’ expertise and technology allow them to maintain a genuine partnership with their customers, serving their needs as they evolve with competitive and strong differentiated products. This is a result of a commitment to R&D to create world-class technology. ADVANSA also takes responsibility for sustaining the health and safety of our teams, our customers, the people and environments close to our operations and the wider environment in which we all live. By working together with its partners, employees and local communities it believes in replenishing the natural resources it uses to reduce its environmental footprint and deliver increased value to its stakeholders.
Premium Golf Brands www.premiumgolfbrands.com
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