Callaway Golf has unveiled details of its new Chrome Soft, Chrome Soft X, and Chrome Soft X LS Golf Balls, which will be available at retailers across Europe from February.
Callaway has invested over $50 million to enhance every component, process, and measure for the highest quality golf balls.
Each of the new ball offerings incorporates the company’s proprietary new Precision Technology to deliver their tightest dispersion, consistently fast ball speeds and total performance. With Precision Technology enables design techniques and manufacturing specifications to be measured to tolerances of 1/1000th of an inch.
The Chrome Soft 22 is designed for a wide range of golfers who want outstanding feel, excellent distance, and incredible forgiveness. Key performance characteristics include signature Chrome Soft feel, more distance off the tee, low spinning iron shots, and a high level of greenside control.
Chrome Soft X LS 22 is designed for max distance in a fine-tuned lower spin profile. It’s especially suited for players who want to hit their longest drives off the tee, with a combination of distance and a straight ball flight. Key performance characteristics include very fast ball speed off the tee, penetrating long iron shots, straight ball flight, and excellent greenside control.
Chrome Soft X is Callaway’s most played ball on Tour worldwide. It’s a great option for the better, faster-swinging players who want excellent spin consistency and Tour level short game control. Key performance characteristics include high ball speeds off the tee, workable iron shots, and Tour level greenside control.
All models are offered in standard, TruVis and Triple Track technology models and have an RRP of £50 per dozen.