Callaway has announced the launch of its new Mack Daddy 3 Milled Wedges, the most complete wedge line the company has ever created, offering unique grinds and groove packages for every condition, every swing and every golf shot.
Crafted and shaped by Callaway’s Master Wedge Designer, Roger Cleveland, the new MD3 Milled Wedges offer a choice of three different grinds (S-Grind, W-Grind and C-Grind) and a Progressive Groove Optimisation system which employs three different groove patterns to increase spin as loft increases, setting a new benchmark in versatility and performance.
Available in either Satin Chrome or a new Matte Black finish, all MD3 Wedges have been engineered with milled Mack Daddy grooves and laser micro grooves for the ultimate in control.
Commenting on the new wedges, Roger Cleveland said, “By increasing each groove’s wall angle and therefore the aggressiveness, as you move higher in loft we can now give players better control and the ability to stop the golf balls more efficiently.”
“Typically, a player will create their most spin with around a 50° wedge and their spin will then drop off as they go higher in loft. However, thanks to Progressive Groove Optimisation, our MD3 Wedges generate greater spin as the loft increases, giving maximum control when and where the golfer needs it,” he added.
Three unique sole grinds are offered to match perfectly to swing styles and typical conditions a golfer may encounter:
Normal conditions: The S-Grind is our most versatile, all-purpose grind and shows its utility across a variety of conditions and swing types.
Soft conditions: The W-Grind has a slightly wider sole and is perfect for the golfer playing in slightly softer conditions or who has the tendency to come in steep with their swing. Great out of the sand, the W-Grind suits a variety of swings from more steep to more sweep, creating a moderate divot pattern.
Firm conditions: The C-Grind is designed for firmer conditions and versatility around the greens. The heel and toe relief of this grind allows for a number of shots, especially opening up the face and keeping the leading edge low.
Neil Howie, President and Managing Director of Callaway EMEA, said, “Callaway has gained significant market share in the wedge category over the last two years and our momentum in this category is at an all-time high. The MD3 Wedges have a fresh look and unique story and with the success of the Mack Daddy 2 lines, plus the buzz around our recently launched PM Grind Wedges, we have a great opportunity now to seriously grow our business in this category, offering golfers real game enhancing, specialist products.”
View more stories about New Product Launches and latest list of Most-read stories