Global Edition

Brand Fusion benefits from upturn in home practice equipment sales

12.17pm 3rd April 2020 - New Products

Brand Fusion International, Europe’s leading golf equipment distributor, is driving efforts to keep golfers active at home with a wide range of practice and training aids designed to prepare them for an eventual return to the fairways.

Having sold out of thousands of practice devices as golfer’s seek to keep their golf games in tune while courses and driving ranges are closed due to COVID-19 restrictions, the Leatherhead-based business is now using its website to spearhead a drive to encourage golfers to invest in a wider range of more basic items to help maintain peak performance in readiness for the hoped for loosening of the lockdown measures. 

Gold Flex swing trainer

Drawing on the expertise of established brands such as SKLZ, Pure to Improve and The Golf Club collection, Brand Fusion is offering a range of putting mats, driving mats, nets and mirrors that can all play a part in valuable practice, along with airflow plastic balls and low bounce balls for short game focus.

“The speed at which the more sophisticated practice aids sold out suggests a real hunger among avid golfers to use the current lockdown period to improve their game and they can still do so with even the most basis of products from our ranges,” said Nigel Freemantle, Managing Director of Brand Fusion International. “They can also use the time to carry out a full MOT on their golf gear, so they arrive on the first tee in good shape to enjoy the round and not with everything as they were when they last used them, perhaps in wet conditions.”

Practice putting mats

Preparation could include cleaning the clubs with a soft brush and water containing a light detergent; checking on the club grips for sufficient grip, plus the golf shoe cleats;  conducting a Spring clean of the golf bag and throwing away unnecessary contents; airing the waterproofs, gloves and other items of clothing kept in the bag; cleaning the golf trolley of dirt and debris, especially the wheels; or acquiring a boot bag to keep all the elements tidy in the back of the car.

“Golfers are among the most passionate people about their sport and we can help them to maintain their interest at home for however long the period of isolation,” added Freemantle. “They can even replace their own grips with some help from online videos.”

Short game practice set

Details of the range of products available can be found at

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