Global Edition

Awesome New Recruit to Drive Awesome Digital Growth

1.30pm 29th January 2016 - New Products

Howard Richards RARoyal & Awesome, the UK’s brightest golf clothing brand, announce that Howard Richards will be joining their team in the role of Digital Growth Manager to help accelerate their already impressive performance.

Sales in 2015 were up 50% v. 2014, meaning Royal & Awesome have delivered compound growth of over 60% since they launched four years ago. A big factor in this growth has been the brand’s use for social media and digital marketing to help promote their fun, flamboyant and social credentials. The Royal & Awesome Facebook page features pictures and content created by customers and has more than 185,000 followers.

Richards joins from American Golf, where he was a member of their Online team.  He also owns his own successful ecommerce business, which sells smart phone accessories.  Royal & Awesome Director, Graeme Smeaton, said this of Howard’s appointment; “We’re hugely excited about Howard joining our team. He is a great fit with our business, as he is a digital marketing native, an entrepreneur and he scores his golf to ‘fives’ rather than par. The timing of the move also couldn’t be better; the brand is flying at the moment, we’ve got some great designs launching in March and with Howard’s help we’ll be able to spread our Awesome message to even more golfers.”

Royal & Awesome offer a variety of designs, which range from the entry-level-awesome designs, like bright tartans, all the way up to adventurously-awesome designs featuring lazers, fireworks and dazzling diamonds. These patterns are available in trousers, shorts, plus 2s, skorts and hats.  They also have a range of block colour polos, socks and belts to complete the Awesome outfits. And they all come at a price that doesn’t take the fun out of wearing them!

Royal & Awesome

 /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here