Showcasing AUR’s proprietary Active™ and Aware™ fabrics, the Spring 2014 Collection incorporates the brand’s sophisticated and elevated design aesthetic with its strong sense of golf authenticity. The AUR Spring 2014 Collection includes a full offering of polo shirts, sweaters, thermal tops, shorts, trousers, outerwear and accessories for both men and women.
“We are extremely excited to present our Spring 2014 collection and we are confident this season’s collection is the finest collection in the history of AUR,” says Mark Fletcher, President – Fletcher Leisure Group. “Our goal for this season was to elevate the brand through new and enhanced fabric offerings, a refined designed aesthetic and a thoughtful merchandise assortment.”
AUR is targeted towards the golfer who wants authentic golf apparel with a distinct look and feel. The Spring 2014 Collection was inspired by the landscape, character and passion of some of the world’s most unique locations.
Collection Highlights – Men’s:
The Hanauma Bay Collection, consisting of colours: Neptune Blue, Twist Orange, Nightfall Blue and White, is a striking colour story with clean and modern design details inspired by the ocean waters off the coast of Oahu. The additional men’s collections include: the San Marino Collection, consisting of colours: Corsa Red, Fieldstone Grey and White and the Nordic Light Collection consisting of colours: Industry Grey, Citra Yellow, Black and White.
Collection Highlights – Women’s
The Lincoln Road Collection, consisting of colours: Burnt Coral, Kiss Pink and White, is a fun and feminine colour story with a strong sense of elegant design and richness inspired by the personality of South Beach, Miami. The additional women’s collections include: The High Line Collection, consisting of colours: Fireberry Red, Black and White and the Calabasas Collection consisting of colours: Spring Green, Bright Cobalt, Argento Silver and White.
AUR Active™ fabrics are produced using the latest in fabric technology. These fabrics offer the ultimate in comfort and performance as their benefits include moisture wicking, fast drying and anti-odour properties.
AUR Aware™ fabrics are constructed using environmentally friendly yarns. These fabrics offer the ultimate in comfort and performance as their benefits include moisture wicking, anti-odour and easy care properties.
The design ethos at AUR is one that emphasizes a refined modern aesthetic by utilizing technical fabrics in a more sophisticated form. Our authentic design is inspired by the active nature of the sport combined with awareness for the environment in which it is played. AUR was created to celebrate the game of golf and provide all golfers with the confidence to perform and look their best.
AUR is owned by The Fletcher Leisure Group of Canada. Fletcher Leisure Group, based in Montreal, Quebec, is a company with 47 years of golf industry experience marketing multiple brands in Canada, the USA and in Europe.