The debut Aquascutum Golf Collection, from the British luxury fashion brand, has now arrived at the Aquascutum flagship store at 100 Regent Street and online at www.aquascutum.co.uk.
The collection, comprising men’s and wome’s wear, stays true to the spirit of Aquascutum in terms of technical innovation, luxury and style. Knitwear, incorporating the iconic Aquascutum house check in fine gauge cottons and cashmeres, mix together with the latest in waterproofing technology on performance outerwear to offer a new defining era in golfwear.
The palette incorporates navy, ochre and white with flashes of fresh sky blue. Classic sports colours of black, bold red and grey mixing with pastel shades of pink, green and orange give breadth to the collection.
‘The launch of the Aquascutum Golf Collection marks a new and exciting phase in the development of the brand. In terms of product, it sits alongside our main collections perfectly while giving us the opportunity to speak to a new type of customer. The technically innovative outerwear also reflects our original brand mission – to protect from the inclement British climate, now both on and off the course’, comments Belinda Earl, Aquascutum Chief Executive.
Adam Scott, the internationally acclaimed professional golfer is the exclusive brand ambassador for the collection. Adam is an extremely gifted golfer with a natural flair for the game and a down to earth charm off the course which make him a very special sportsman.
On the newly formed partnership Adam comments, “I am excited to be working with such an internationally recognised brand as Aquascutum. The brand new collection offers a unique approach to golf apparel combining performance with an exceptional style. I am proud to be Aquascutum’s brand ambassador and I look forward to introducing the new product line at the U.S. Open.”
Aquascutum Golf Collection www.aquascutumgolf.com