Global Edition

 

Aquascutum Launch Debut Golf Collection

1.40am 30th July 2010 - New Products

Adam Scott wears Aquascutum

Aquascutum, the British luxury fashion brand, has announced a new business venture with TPD Luxury Solutions to develop the debut Aquascutum Golf Collection.

The collection, which will comprise men’s and women’s wear, stays true to the spirit of Aquascutum in terms of technical innovation, luxury and style. Knitwear, incorporating the iconic Aquascutum house check in fine gauge cottons and cashmeres, mix together with the latest in waterproofing technology on performance outerwear to offer a new defining era in golfwear.

The palette incorporates navy, ochre and white with flashes of fresh sky blue. Classic sports colours of black, bold red and grey mixing with pastel shades of pink, green and orange give breadth to the collection.

“The launch of the Aquascutum Golf Collection marks a new and exciting phase in the development of the brand. In terms of product, it sits alongside our main collections perfectly while giving us the opportunity to speak to a new type of customer. The technically innovative outerwear also reflects our original brand mission – to protect from the inclement British climate, now both on and off the course,” said Belinda Earl, Aquascutum Chief Executive.

Adam Scott, the internationally acclaimed Australian professional golfer, is the exclusive brand ambassador for the collection. Adam is an extremely gifted golfer with a natural flair for the game and a down to earth charm off the course which make him a very special sportsman.

On the newly formed partnership Adam comments: “I am excited to be working with such an internationally recognised brand as Aquascutum. The new collection offers a unique approach to golf apparel combining performance with an exceptional style and I am proud to be Aquascutum’s brand ambassador.”

Tim Dally, TPD Luxury Solutions CEO, said: “We have the perfect combination, our team’s comprehensive experience in the luxury golf industry, Aquascutum’s heritage as the classic British luxury ready to wear fashion brand and the exclusive endorsement of Adam Scott.”

Aquascutum www.aquascutum.co.uk

       

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