Global Edition

American Golf rolls out ladies’ range into all UK & ROI stores

9.12am 9th June 2022 - New ProductsRetail

As part of its commitment to attract more women into the game, American Golf, part of International Leisure Group, has rolled out its ladies’ range into every one of its 95 stores across the UK and the Republic of Ireland. 

Stromberg and Greg Norman apparel, including skorts, gilets, midlayers and footwear, in a wide range of summery colourways, will feature in a dedicated section in each store.  New SS22 The Open Collection, an officially licensed range inspired by The Open Championship, is also available in women’s designs in stores, as well as online.

Some of the new women’s products from Stromberg, Benross and Greg Norman Collection that are now available in all of American Golf’s stores in the UK and Republic of Ireland

American Golf has already demonstrated its drive to encourage more women into the game, with support of women’s golfing event, Rose Ladies Series. Kate Rose, Justin Rose’s wife, founder of the Rose Ladies Series and Inclusivity Ambassador at the new Justin Rose Academy, which operates from American Golf sites, welcomes the move: “It is great to see this announcement from American Golf and its continued commitment to supporting ladies in the sport,” she said. “We look forward to welcoming many of these golfers to the Justin Rose Academies over the coming months and showcasing the fun you can have with the sport.”

Gary Favell, CEO of American Golf, commented: “Adding ladies’ golf clothing into all our stores is a natural progression for us and a positive sign that more females are playing the sport. We’ve been committed to bringing more women into golf for years, proven with our support of Ladies European Tour professional Carly Booth and golf influencer Mia Baker, as well as sponsoring events, including the ISPS HANDA World Invitational and Rose Ladies Series. We’ve chosen an accessible collection to offer everything a golfer needs, whether complete beginner or seasoned pro and we hope this encourages even more females into the game.”

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