adidas Golf is continuing its commitment to expanding its range of products made from recycled and recyclable materials with the launch of its new PLAY GREEN Collection.
Even though more than 90 per cent of the apparel in the brand’s ’22 spring/summer range is made in part with recycled materials, adidas wanted to make a special collection to inspire others to join that journey to help ‘End Plastic Waste’.
The PLAY GREEN Collection, which features a range of polos, t-shirts and hats, brings versatile style and performance through products made in part with recycled materials. The goal is to replace all virgin polyester with recycled polyester in adidas products by 2024 wherever possible.
“It’s always our objective to make products for golfers that perform, but we never lose sight of the need to do so in a more sustainable way,” said Shaun Madigan, global director of apparel, adidas Golf. “PLAY GREEN is a collection where we feature designs inspired by the natural beauty that’s unique to golf, but all on a canvas comprised of materials that are better for the environment.”
The colours from the PLAY GREEN Collection were also specifically curated based on the familiar scenes and landscapes that golfers encounter over the course of their rounds. The Spray-Dyed Polo, for example, features colours inspired by the vibrant greens of the fairways, brushed whites of the clouds, contrasted whites and browns of the bunkers, and the dark blues of the ocean and waters often found around the course.
As a way to identify this special collection, adidas created an emblem that features a plastic bottle holding golf clubs on a pushcart, encouraging all to consider the many ways we can do more to respect our environment.
The PLAY GREEN Collection is available now at adidas.com, the adidas app and at select retailers worldwide.