Global Edition

adidas Golf Introduces Innovative climachill Apparel Collection

11.57am 16th May 2014 - New Products

adidas climachilladidas Golf, an industry leader in innovation, technology and performance footwear and apparel, has announced the release of the new climachill apparel collection, featuring new and exclusive fabric technologies designed to keep golfers cool when temperatures rise on the course.

Designed and developed to raise performance levels by helping regulate body temperatures, adidas Golf engineers have revolutionized golf apparel technology with proprietary climachill fabric, engineering the most breathable material the company has ever incorporated into its apparel lines.

Delivering a cooling sensation upon contact with the skin, small aluminum dots are strategically located inside the back neck, one of the warmest areas on the human body. The climachill fabric construction utilises woven titanium fibres that maximise surface contact with skin. Remarkably light, climachill fabric acts like an open mesh to increase air permeability, drawing heat away from the body and allowing for unmatched ventilation and evaporation of sweat to keep golfers cool like never before.

adidas Golf Tour staff professionals Jason Day, Dustin Johnson and Sergio Garcia first debuted the climachill apparel collection at The Players Championship earlier this month, and the technology will be featured prominently in their scripting throughout the remainder of the 2014 PGA TOUR season.

“When the temperatures rise, I need apparel that will keep me cool, comfortable and focused on my play,” said Jason Day, 2014 WGC-Accenture Match Play Champion. “I’m amazed by the technology adidas Golf has incorporated into their apparel, and with climachill, not only can I see the technology, I can feel it, too.”

“We’re consistently looking to develop the most innovative products to keep athletes comfortable so they can focus on performance,” said Davide Mattucci, Director, Global Apparel Product Marketing for adidas Golf. “The climachill fabric is, by far, our most advanced to date and the benefits are actually developed at the microscopic level. It looks and feels like a solid performance fabric, but breathes like an open-air mesh. Once someone feels it, the difference is undeniable.”

The climachill apparel collection includes three men’s polos and two women’s polos with an RRP ranging from £39.99 – £44.99 , 65€ – 68€, 600SEK, 500NOK – 550NOK, 450DKK – 500DKK and 85CHF – 89CHF.

Visit www.adidasgolf.com to learn more about climachill technology and to view the entire collection.

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