Global Edition

Abacus Sportswear goes ‘Back to Basics’ for its Autumn 2014 Collection

11.40am 28th February 2014 - New Products


Abacus Sportswear Autumn 2014 Collection
Abacus Sportswear Autumn 2014 Collection

Abacus Sportswear, the Swedish golf and lifestyle clothing brand and Official Supplier to The European Tour, has launched its Autumn 2014 collection, which focuses on a ‘back to basics’ concept, combining classic styles with traditional autumnal colours.

The new range is reminiscent of the ‘casual chic’ trend of the 90’s, drawing inspiration from Abacus Sportswear’s initial collections, when the company was set up in 1991.

Warm reds and cobolt blues own the collection, which is set against a monochrome black-and-white backdrop. Colour blocking and two-tone looks feature throughout, echoing the activewear and athletic trends on the world’s Autumn 2014 fashion catwalks. Floral prints are evocative of the mid-90’s bohemian chic style.

As always, technical fabrics shape the collection with Stretchlite™, StretchDry, Windvent and DryCool™ materials featuring throughout.

The season’s new Score fleece brings to the fore Abacus Sportswear’s ‘Freedom of Motion’ concept. Made from stretch reverse fleece material, whereby the thick, pill fleece is on the interior of the garment and the exterior is similar to a satin soft shell, the Score jacket moves in total sync with the golfer, ensuring complete flexibility, comfort and warmth.

Available in either a jacket or a vest, the Score fleece comes in a variety of two-tone colour palettes.

Chris Mattsson, Designer at Abacus Sportswear, said: “In the new collection, we have revamped staple golf pieces and updated signature garments to appeal to the modern day, active golfer.

“We spent time exploring our customers’ needs to rediscover the style DNA that makes abacus® a leading golf brand centres on a ‘Back to Basics’ theme.

She added: “All the pieces in our Autumn 2014 collection incorporate our Swedish roots, combining style, design and functionality, and encapsulate the ‘Freedom of Golf’ brand ethos of abacus®.”

Abacus Sportswear’s Autumn 2014 Collection also includes a new range – The Resort Collection – aimed at golfers who enjoy balmy winter temperatures and warmer year-round climates. Made up of capris, shorts, skirts and UV protection polos, it has been designed to address the increasing demand of abacus® products in regions such as the Far-East, Australasia and America’s warm coastal states.

Abacus Sportswear

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