Callaway Apparel has announced the launch of its men’s and ladies Spring/Summer 2020 collection, which is at retail now.
The brand continues to focus on its ‘authentic-to-golf’ mantra, which is validated by delivering performance-driven Swing Tech innovation, a men’s Odyssey capsule collection and providing unique conversational print designs in both men’s and ladies.
Building upon the momentum of 2019, the brand is continuing to focus on integrating its Swing Tech technology not only in men’s, but also ladies garments for the first time. Apparel featuring the Swing tech logo feature a unique raglan sleeve design that moves the seam away from above the shoulder to enable a much greater amount of stretch and movement in this area.
“With the incorporation of Swing Tech, we are now able to provide significantly less restriction and more stretch to maximise range of motion on every swing,” said Lupe Benitez, Vice President of Design for Callaway Apparel.
Callaway Apparel’s SS20 collection includes more performance-driven Swing Tech products, a men’s Odyssey capsule collection, plus some playful print designs in men’s and ladies.
In men’s, key products for 2020 include the new Swing Tech Polo, which features a high-stretch fabric and incorporates a proprietary raglan sleeve shoulder design which offers more freedom of movement.
Within fashion, subtle print designs bring an element of fun into the collection with styles such as the Tee Print, Golf Bag and Chev Print polos, which are a great way to offer something other than the traditional block colours and stripes.
To meet the demands of players who want to replicate the tour player look, new polos featuring bold Callaway and Odyssey logos are being offered this season, with key new pieces including a soft-touch fabric Tour Polo, Soft Touch Odyssey Polo and two long-sleeve layering options.
The signature slim fit X Collection provides more fashion-orientated designs, along with more a tailored fit and European styling. Building upon the success of previous years, the designs offer authentic and performance apparel combined with premium designs.
For ladies, Callaway continues to offer something for every taste through presenting fresh contemporary colour pallets and floral designs.
New print inspirations are a key focus, with an example of this being a subtle Flamingo design incorporated into tops and bottoms – each able to be worn together as an outfit or independently to tie back to other fashion and core colours.
Capitalising on the success of last season’s golf dress, 2020 will see three colour options added, including new Virtual Pink. Fresh fashion essentials have also been developed to provide that sportier look, while Swing Tech technology has also been incorporated into select ladies polos for the first time. Another key piece is the Trusculpt Skort, which is designed with a slimming waistband to smooth your shape with power mesh paneling in the waist and front panel. Featuring Opti-Dri and Stretch technology.
For SS20, Callaway Apparel continue to develop the junior range, offering options for both boys and girls.
For boys, two new fashion colours have been added to the Youth Solid Polo, (Spring Break and Golf Green). This is also available in four other colours. To complete the look, they offer Youth Tech Trousers, Shorts and a classic 1/4 Zip Sweater.
For girls, three colour options are available in the Solid Polo, along with a Perforated Skort and a lilac 1/4 Zip Sweater.
To view the entire SS20 collection, click here