Published by Portman Publishing & Communications, publishers of GMé – one of the golf industry’s oldest B2B magazines – worldclass.golf focuses on the ‘visitor experience’ at some of the world’s finest golf courses, an area of the game which in today’s competitive market, is becoming increasingly more important to visitors and guests.
Publisher Michael Lenihan said: “I’ve worked in golf for over 21 years now and have been fortunate to have travelled the world visiting countless golf courses, and the manner in which visitors are often treated at some of the top courses has often disappointed me – having a great course is only half the battle these days. Guests want to feel special when they visit clubs that they’ve aspired to play, and this is the whole ethos behind the launch of worldclass.golf.”
Each club accepted into worldclass.golf will have met strict entry criteria, including an appraisal of the course presentation, practice facilities, clubhouse, locker rooms and the F&B setup, with only clubs that excel – both on-and-off the course – invited to join.
David Shepherd, CEO of The Scandinavian Club in Denmark, was quick to spot the benefits of joining, and said: “We like to think that we treat our visitors and guests in the correct manner here at The Scandinavian, and it is a real honour to have been invited to join the launch portfolio of worldclass.golf. Looking at the number of ‘world-class’ destinations that are already signed-up to the portfolio, we can only see the network growing in the years ahead.”
Christopher May, CEO of Dubai Golf – which operates The Emirates and Dubai Creek in the UAE – added: “We have always strived to offer a first-rate guest experience, and we are delighted to be recognised by worldclass.golf as worthy of membership. It’s also refreshing to know that all clubs within the portfolio are striving to maintain the same high standards that we ourselves aspire to, and we look forward to working with worldclass.golf and the other members clubs within the portfolio.”
And despite having the odd distraction or two this month, Paul Armitage, general manager at Le Golf National in Paris, managed to drag himself away from the Ryder Cup preparations to say: “From the first moment I read about the concept behind worldclass.golf, I liked the look and feel of the project, and was very interested to get involved. With the eyes of the world on Le Golf National this month, being a member of worldclass.golf will help us cement our standing as a truly ‘world-class’ golfing destination.”
For a full list of member clubs, please visit www.worldclass.golf
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