Women & Golf has relaunched its digital-only platform, bringing with it a renewed commitment to helping women of all ages and abilities discover golf and get the best out of the game.
Womenandgolf.com‘s redesign has resulted in a dramatic increase in monthly website users and page views, doubling where it stood just a year ago, and a significant increase in social media figures.
The Women & Golf Member’s Club is one of many new additions to the re-styled platform. The annual membership option provides subscribers with a range of discounts on golf lifestyle brands, video golf instruction with PGA professionals, live and interactive Pilates sessions, extra competitions, access to exclusive virtual events and money-off Women & Golf reader days.
Editor Harriet Shephard, who started with Women & Golf in June, said: “I’m absolutely thrilled with our new website. We have received great feedback so far and our social media followers and digital users are continuing to grow rapidly.
“We’re now able to react more quickly and creatively to breaking news, offer more video and multi-media features, and ultimately further cement our reputation as the most authoritative source of news and information on women’s golf.
“Our new look and digital focus is designed to make us more appealing to golfers of all ages, and we’re doing all we can to welcome more women and girls into the game through our ‘Beginners’ section. We want to spread the message that this sport is for everyone and continue to highlight all the brilliant and inspirational women in the world of golf.
“As always, we remain unafraid to address the important issues affecting female golfers throughout the globe and continue to provide much-needed entertainment and reliable updates throughout these trying times.
“I’m delighted to be part of the brand in this exciting time for women’s golf, and to continue to lead it forward into the digital age. We have big plans for Women & Golf and we’ll have more fantastic developments to announce very soon.”
Kim Wild, chairman of Women & Golf, added: “It is recognised by all governing bodies that women play a vital part in the growth of the game and the growth of our business is evidence of that. We are delighted to support every national body and every club in their and our mission to encourage more women into golf.”