Global Edition

USOpen.com Goes Live

9.07am 1st June 2012 - Media

Link to GolfEnvironment.org

The United States Golf Association (USGA) has launched the redesigned official website of the 112th U.S. Open Championship. Offering exceptional functionality and new features that will entertain, inform and engage fans, www.usopen.com will present the best online coverage of golf’s toughest test, which will be played at The Olympic Club inSan Francisco, 14–17 June.

The new www.usopen.com is powered by IBM’s cloud computing technology and includes features such as live-streaming video, live scoring, interactive PlayTracker and access to Web and mobile applications, ultimately bringing fans closer to our national championship than ever before – wherever and whenever they want.

“We set out to create a multi-functional, easy-to-use website that will provide the outstanding digital experience that fans of the U.S. Open have come to expect,” said Sarah Hirshland, senior managing director, business affairs for the USGA. “With superb photography and video, compelling articles and enhanced interactivity, usopen.com extends beyond the desktop to bring the championship experience to the user.”

“We’re collaborating with the USGA to connect fans to the U.S. Open, no matter where they are located,” said Rick Singer, vice president of Client Executive Marketing for IBM, the official Information Technology partner of the USGA. “Our goal is to help golf fans feel like they’re on the course and part of the action in every round – from the first tee shot to the last putt on the 18th hole.”

With an emphasis on bringing the U.S. Open experience to users around the world, the site features real-time scoring, live high-definition (HD) video streaming, interactive play tracking and the Virtual U.S. Open, which allows fans to experience each hole at The Olympic Club just like the world’s best golfers.

Complete coverage of U.S. Open sectional qualifying, expanded social-media capabilities and enhanced near-time photo viewing are among the upgrades for 2012.

The official 2012 U.S. Open mobile application for Android and iPhone devices will be available for download from 1 June. Like usopen.com, the app’s tablet-friendly design will provide access to live HD video streaming, news, photos, real-time scoring and Twitter feeds.

2012 usopen.com features:

USGA www.usga.org

Link to GolfEnvironment.org

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