Global Edition

USGA Announces New Media Rights Partnership With NBCUniversal 

4.22pm 30th June 2020 - Media

The United States Golf Association (USGA) has announced that the United States media rights for its championships have been transferred to NBCUniversal (NBCU), effective immediately.

With the COVID-19 pandemic leading to the shift in dates for the U.S. Open from June to September, finding the necessary broadcast hours presented a challenge for FOX Sports, given their commitments to the National Football League, Major League Baseball and college football. What started as an exploration of how FOX Sports and NBC/Golf Channel could work together this unique year led to a broader conversation and eventual agreement for NBCU to take over the USGA media rights.

Mike Davis, CEO of the USGA

As a result, NBCUniversal will broadcast the four championships the USGA will conduct in 2020: the 120th U.S. Women’s Amateur (Aug. 3-9 at Woodmont Country Club in Rockville, Md.); the 120th U.S. Amateur (Aug. 10-16 at Bandon Dunes Golf Resort in Bandon, Ore.), the 120th U.S. Open (Sept. 17-20 at Winged Foot Golf Club in Mamaroneck, N.Y.) and the 75th U.S. Women’s Open (Dec. 10-13 at Champions Golf Club in Houston, Texas).

“We are thrilled to acquire the remainder of FOX Sports’ USGA agreement, and will carry the designated USGA events, including the U.S. Open, through 2026,” said Pete Bevacqua, president of NBC Sports Group. “Adding these prestigious USGA events to our already incredibly deep golf business, led by our long-term PGA Tour partnership, as well as The Open Championship and the Ryder Cup, positions us as absolute leaders in the golf space. This deal is advantageous for all parties, including NBC Sports, Golf Channel, Peacock and the USGA, but also FOX Sports, and we thank them for working with us to complete this transaction. It further solidifies our platforms as the destination for golf viewers and enthusiasts, with NBC, Golf Channel, GOLFNow and GOLFPASS.”

Pete Bevacqua, president NBC Sports

“Partnering with NBCUniversal, including Golf Channel, gives us an unparalleled opportunity to connect and engage with the core golf audience more directly and routinely, and as a non-profit, to continue to have a significant and lasting impact on the game,” said Mike Davis, CEO of the USGA.

While the details are confidential, the term of the agreement between NBCUniversal and the USGA will be the same as the previous agreement with FOX Sports, carrying through December 31, 2026, and the financial remuneration for the USGA will remain the same for the duration of the agreement. This allows the USGA, as a non-profit, to continue to fulfil its mission to champion and advance the game of golf, which includes conducting 14 annual Open and Amateur championships, serving golfers and golf courses and  providing pathways into the game.

Starting in 2021, when the USGA’s full championship schedule will be played, the agreement with NBCU will allow the USGA to continue the uninterrupted coverage it provides to television fans thanks to its longstanding partnership with Rolex. In 2021, that means eight of the USGA’s televised championships will be completely uninterrupted, including the U.S. Women’s Open and the Walker Cup. For the U.S. Open, thanks again to Rolex, NBCU will continue the tradition of showing the last hour of the final round uninterrupted.

“In addition to moving our media rights to NBCUniversal, we are also excited by the opportunities that will come from extensive coverage on NBC’s Peacock platform,” said Davis. “We have implemented a defined strategy to build our digital offerings over the last six years and have achieved significant success. The reach and engagement of our championships will only increase through the NBCUniversal family, including their commitment to bring their “Live From” program to the U.S. Women’s Open beginning in 2021 and to cover Golf’s Longest Day linked to U.S. Open qualifying.”

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