The PGA has unveiled a new-look Members’ magazine which will support and champion the Association’s Membership, offering a modern, aspirational, and faster-moving proposition than its predecessor.
As part of The PGA’s continued commitment to invest in its Members, PGA Monthly, which replaces PGA Professional, better reflects the modern PGA Membership, which has seen the introduction of PGA Coach and PGA Manager categories, alongside that of the traditional PGA Professional.
The new-look magazine creates an environment where PGA Members can learn, reflect and take inspiration from their peers every month. It provides Members with insight into how their Association can support them throughout their chosen careers, using Members’ expertise alongside that of PGA Partners to provide thought leadership on key topics.
The magazine will cover a range of relevant topics each month, with the first issue in February tackling retail, with panel of industry experts and PGA Members debating everything from supply chain issues and the impact of the pandemic, to what lies ahead and how Members can harness new opportunities. The March issue, meanwhile, takes an in-depth look at the Association’s revamped tournament offering for 2022.
Future issues will tackle themes such as coaching, wellbeing, sustainability, management, technology and more, offering practical advice and insight with informed contributions from PGA Members across the UK, Ireland and overseas, as well as PGA Partners.
Regular monthly contributions include an ‘Opening Up’ section to share PGA and industry news with Members, while a revamped ‘Careers’ area will feature jobs, interviews with Members and helpful advice on a variety of topics, from job hunting and CVs to interview techniques. Members will also be able to update their knowledge in key areas like business, retail, coaching and facility management.
“PGA Monthly will support and champion PGA Members month in, month out,” said Richard Barker, PGA Executive Director – Business Development. “We want to maintain the magazine as a key Member benefit, and with 8,000 Members working in more than 80 countries our challenge is to produce a magazine that provides something for everyone.
“The Association has invested in the quality of both the content and presentation, and we feel the magazine offers a rounded view of the diverse membership categories and roles that PGA Members fulfil.
“More broadly, we’re investing heavily in all of our communication channels as an important part of our modernising agenda, with PGA Monthly being just one. This is vital for us as an Association in an age where we all consume information in very different ways.”
Recognising that many people now use mobile phones and tablets to consume content, PGA Monthly will also be made available digitally. The digital version of the magazine will be easier to read and include links and videos to enhance the reading experience.
PGA Monthly is produced in collaboration with publishing specialists 18Players, with experienced golf industry journalist Dan Murphy assuming the role of editor.
PGA Members with ideas or suggestions for contributions are encouraged to contact The PGA’s Head of Communications, Richard Green at email@example.com.