Both Twitter and Facebook, which went live on the eve of the US Masters, will join the PGA’s existing presence on Linked In, Flickr and You Tube.
The PGA will utilise these channels to raise awareness of the skills and impact PGA Professionals have on the modern game of golf, broaden the reach of the PGA brand and its activities and provide regular updates from national and regional tournaments throughout the season.
PGA chief executive Sandy Jones said: “This is a significant step forward in the development of the PGA’s communications strategy. We are moving into social media to not only communicate to our members, but also the golf industry and the wider golfing community.
“We are looking to promote the excellence of PGA Professionals, the various activities of the PGA and the benefits and pleasure golf brings across the globe.”