Global Edition

The Back 9 Show has extended its reach

12.21am 29th March 2010 - Media - This story was updated on Tuesday, April 27th, 2010

GolfBug TV tees off the 2010 golf season with an unparalleled platform to communicate directly with a huge number of golfers through a unique package of video content production and distribution via its online TV channel and weekly magazine programme, The Back 9 Show.

The Back 9 Show has extended its reach through golf websites that include Golf Today, Golf Magic and Golf Club Network and sporting sections of websites such as Eurosport Yahoo and The Scotsman accessing a potential viewership of almost 2 million golfers.

In order to further boost its profile and raise awareness for the coming season, GolfBug.TV has appointed online golf advertising experts MediaDrive to represent advertising sales across the network.

“MediaDrive has demonstrated an outstanding ability to communicate with the golf marketplace and illustrate the value of advertising across a consolidated network. Marketing the GolfBug network is a natural step for them,” says Andrew Cooke, Managing Director of GolfBug.

“We are thrilled to be representing the GolfBug network and The Back 9 Show as over the last four years they have established themselves as the number one player in the production and distribution of online golf video content in the UK,” confirms Simon Bale, Director of MediaDrive.

GolfBug’s unique combination of production and now vastly-extended online distribution of video content offers brands the chance to communicate with an enormous, highly-targeted audience in 2010.

GolfBug’s enhanced reach coincides with the “arrival” of video content online.

With the introduction of facilities such as the BBC iPlayer and the streaming of international sporting events like the Olympics online, viewers are now watching more and more video content via their computers (rather than on TV).

“GolfBug offers a unique service to golf brands as we are able to provide a comprehensive marketing solution by producing a package of video content and online distribution to a target audience that we can monitor, provide accurate statistics for and therefore measure return on investment,” continues Cooke.

“Currently it’s probably the most direct and cost-effective method of accessing large numbers of golf fans.”

Following major developments in technology and software recently, the digital industry is predicting continued massive growth in video content online, something brands have already responded to by increasing their budgets in online advertising and reducing them in the more traditional advertising mediums.

In 2010 The Back 9 Show will continue to appear every Monday directly from the GolfBug server ensuring excellent viewing quality and punctuality each week.

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