Global Edition

‘Sky Sports Thursday’ a sell-out at the British Masters

4.05pm 28th April 2015 - Media

British masters poulter pictureThe opening round of the British Masters supported by Sky Sports has now completely ‘sold out’, with more than 15,000 spectators taking advantage of the ‘Sky Sports Thursday’ free ticket offer.

New and existing golf fans quickly snapped up the entire allocation for round one of The European Tour event, which takes place at Woburn Golf Club on Thursday 8th October.

However, spectators can still ensure they get to watch some of The European Tour’s leading players, including tournament host Ian Poulter, with discounted advanced tickets now on general sale for the remaining three rounds, which take place from Friday 9th October to Sunday 11th October. Tickets are available jointly via and

Jamie Birkmyre, Championship Director of the British Masters supported by Sky Sports, said: “We are obviously delighted with the huge demand for ‘Sky Sports Thursday’ free tickets we experienced over the weekend, and we can look forward to a superb atmosphere for the opening round to mark the tournament’s return to The European Tour.

“Following this response, there will be no admission on the gate for round one, as part of Sky Sports Thursday, and all ticketholders must produce their electronic ticket to ensure entry.

“Tickets for the final three rounds are now on general sale, with substantial discounts available on the gate price, so there is still the chance to come along to Woburn in October and watch Ian Poulter and the rest of the European Tour players in action at the British Masters supported by Sky Sports.”

Jason Wessely, Executive Producer of golf on Sky Sports said: “It was encouraging to see such huge demand for the British Masters from the moment that tickets were made available. It’s all part of our ongoing efforts to attempt to attract a new audience to golf, and it’s clear from the response that the British public is relishing the return of this iconic event. With 15,000 fans confirmed for ‘Sky Sports Thursday’ the atmosphere is going to be great.”

Any one day tickets, which can be used from Friday 9th October to Sunday 11th October, cost £20 (£10 concession) if purchased before 31st May, or £25 (£15 concession) before 4th October The full gate price is £30.

Adult season tickets (Friday – Sunday) cost £50 (£25 concession) before 31st May, or £65 (£35 concession) before 4th October. The full gate price for a season ticket is £75.

Woburn Golf Club will also host the Travis Perkins Masters on the European Senior Tour from 4-6 September, and spectators can purchase combined tickets for both events.

A combined any one day ticket for the British Masters and any one day for the Travis Perkins Masters costs £27.50 (£17.50 concessions) if purchased before 1st September, while a season ticket for the British Masters plus an any one day ticket for the Travis Perkins Masters costs £67.50 (concessions £42.50).

Hospitality packages are also available for the British Masters supported by Sky Sports from £249 + vat per person per day. For further information or to request a brochure call 0800 023 2557 email or visit

Tickets for the British Masters supported by Sky Sports can be purchased online via or or via the European Tour ticket hotline 0800 023 2557.

European Tour

Woburn Golf Club

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