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See you in Munich, Malaga or Malaysia?

7.21am 18th September 2009 - Media - This story was updated on Saturday, November 14th, 2009

GBD's August/September issue
GBD's August/September issue

On the front cover of the third issue of Golf Business Development (GBD) magazine the publishers promise to put all their readers in the centre of the business fairway.

Not only that, the team at GBD will also help you to get down in two from 175 yards… This is no idle boast.

With highest-quality, industry-leading editorial content, a superb reader distribution story, great design features and a strong understanding of what the advertiser needs to promote a product/service successfully, its publishers say GBD is now the natural choice for golf companies who are seeking new ways to communicate with their customers.

Through GBD’s unique “joined-up thinking”, the magazine covers the whole golf trade in its editorial scope and has quickly become a vital business resource and the ‘must-read’ golf trade publication. So interesting in fact, it has already led a few members of the golf trade to drop their marmalade.

GBD editor Ben Evans said: “From the highly positive response to the first three issues of GBD, we know this magazine is appreciated. We cover the industry in full and look to work with the best writers; experts in their field. We are putting a lot of effort into informing and entertaining our readers.

“The commercial value of our articles and information has impressed readers who are hungry for that edge to keep them ahead of the game. This pursuit of quality business information has also created a strong environment for advertisers to communicate their message to the top decision-makers in the golf market. By working with GBD, your advertisement branding will sit alongside editorial which focuses on the key business issues; informing all those with an interest in the future of the golf business.”

The GBD team has welcomed some of the most authoritative voices in the golf industry to write for the journal. Donald Steel, Kyle Phillips, Howard Swan, Calum Todd, Gill Wilson, Clive Agran, Alistair Beggs, Paul Trow, Bill Sanderson, and Emma Stansfield are just some of the names to have shared their experience and insight with GBD while firing the imagination of its readership.

Interviews with president of the Club Managers’ Association of Europe John Hunt and Troon Golf’s EMEA managing director Bruce Glasco (in the new issue) have marked the first two of a series of regular, in-depth conversations with leading golf business personalities.

The new issue is packed with interesting material, including Kyle Phillips’ views on the way forward for the industry, latest innovative product launches – from PING to Ransomes Jacobsen – an insight into the Legends Golf & Safari Resort in South Africa and leading research information from IFM Sports Marketing Surveys.

A key area of the new issue is a comprehensive preview of the up-and-coming Golf Europe 2009 trade show in Munich (27-29 September). The GBD team will be present at the show and looks forward to meeting existing and new readers there. The team would love to hear your views about GBD, its contents and any other subjects of interest that you would like us to cover.

At 60 pages and weighing about the same as a healthy adult brown trout, Golf Business Development magazine offers the tastiest read in the golf trade. We will have you hooked with just one read!

Some 2,500 copies have been printed and distributed in the UK and internationally, while the magazine can be read on-line at www.golfbusinessdevelopment.com/currentissue GBD is also available to more than 8,000 readers of Golf Business News.Com. This combination of ‘hard-copy’ and on-line availability gives Golf Business Development a depth of coverage and readership which is truly remarkable for such a new publication.

Ben Evans added: “In a fast-changing business environment, now more than ever we all need good business information and sound advice. GBD is here to provide this while also supplying all the news on products that professionals need to help run their businesses well, from the pro shop to the clubhouse.”

New editorial sections like ‘Top dressing’ for fashion, ‘Baywatch’ for all things practice, and a valuable diary page sit among some excellent illustration, photography and page design. And of course, there is all the golf equipment and product news needed to boost your sales in the pro shop this season.

To subscribe to GBD and for all contact details for both editorial and advertising find out more at www.golfbusinessdevelopment.com

       

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