Global Edition

Nike Golf elevates digital position

1.00am 2nd June 2011 - Media

As an industry leader in connecting athletes through various digital platforms, Nike Golf is continuing its forward stride with the launch of a new digital community — The Grind. Through golfers will be able to join The Grind and connect with other golf athletes to ultimately improve their performance in the sport and attempt to answer the question, “Are you in golf shape?”

The Grind is a digital destination where golf athletes can share their golf journeys as it relates to their swings, their equipment, personal training and much more. Members of The Grind will have access to insider content from Nike Golf’s product innovators, Nike Golf athletes, non-Nike Golf athletes, Nike instructors and industry experts.

“We are excited to be able to take another step in doing what Nike does best – connecting with consumers,” said Mike Kelly, director of global brand marketing for Nike Golf. “Through The Grind, we are able to engage, connect with and inspire golfers. This is only the beginning of bigger things to come in Nike Golf’s new community. It is yet another example of how Nike Golf is the athletic golf brand of choice.”

The new Nike Golf community is a holistic approach that will inspire and guide golfers to improve their games at all levels:

Bill Bowerman, the co-founder of Nike, Inc., said, “If you have a body, you are an athlete. The Grind epitomises athletic golf.”

Nike Golf


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