“Golfing World” is an exciting new golf TV programme conceived and produced by IMG Media, leaders in the world of Sports and Entertainment. The programme is 60 minutes in duration, produced 5 days of the week (Monday to Friday), 48 weeks of the year – making it the most comprehensive daily golf magazine show anywhere in the world.
Successfully launched in February 2010, Golfing World brings to TV screens globally a daily mix of the latest golf news, Tournament updates, World Rankings, behind the scenes footage from the professional Tours, Interviews, Golf Instructional content, Documentaries, Golf Travel, Destination & Resort Reviews, Lifestyle Features, Archive material featuring the greats of golf and plenty more.
The programme is distributed to international broadcasters globally across North and South America, Europe (including Sky Sports in the UK), Africa, Middle East, Asia and Australasia, delivering to a potential worldwide golfing audience of over 265 million homes.
Through IMG Media’s unparalleled expertise in sports production and distribution, Golfing World is able to deliver a truly unique media resource for those involved in the golf industry around the world. The programme has the capability to provide a powerful communication and adaptable marketing platform for companies to help leverage their involvement in golf and extend key brand messages whilst providing exposure to a highly valuable demographic of golf fans.
Phase 2 in the development of the Golfing World brand will see the launch (January 2011) of an innovative website – very rich in video content – that will add a further dimension to the Golfing World proposition.
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