Three weeks into the re-launch of the Ladies European Tour’s YouTube channel, organisers announced that the channel had experienced a ten fold increase in subscribers as a result of a re-launch of the Channel to coincide with live streaming of the 2013 Solheim Cup.
The LET YouTube Channel is rapidly growing into one of the most popular golf channels online with a healthy combination of live streaming, highlights and features, giving the viewer an unparalleled opportunity to immerse themselves into the world of women’s golf.
The Ladies European Tour is in a unique position with members from all five continents giving a vast potential market for viewers to tune in and watch their favourite player.
Ladies European Tour Chief Executive Officer Ivan Khodabakhsh said: “The new YouTube channel has been an unprecedented success. Over 30 hours of The Solheim Cup were streamed in HD and we picked up new fans in areas ignored by regular TV coverage.”
Charlie Muirhead, CEO and Founder of Rightster, who partnered with the LET to distribute and market the video content, said: “We are thrilled to be working with the Ladies European Tour to provide viewers in markets without broadcast distribution of the Solheim Cup, giving them the opportunity to enjoy the drama of tournament as it happens. Partnering with Rightster allows LET to focus internal resources and funds on what they do best while we manage the complexity of live streaming and crucially, the task of finding and engaging the right online audience.”
YouTube viewing figures for The Solheim Cup hit six figures over four days including live streaming, exclusive features, highlights and interviews with the leading players, produced by LET Production Partner UCOM.
Rightster www.rightster.com
Ladies European Tour www.ladieseuropeantour.com