GOLFBOO, the search engine that gives golfers a new and innovative solution for finding a perfect golf break and tee times at thousands of courses, today put the seal on a strategic alliance with French media giants L’Equipe. This unique partnership will see GOLFBOO’s extensive golf package, peer review and tee time content integrated into Le Journal du Golf’s digital and print channels, bringing the latest great value deals to more French golfers than ever before.
“This is a significant partnership for the French golf travel market,” remarked Fabio Peral, Director of GOLFBOO. “Le Journal du Golf is a world-class brand with a loyal audience that will benefit directly from our new association.
“We look forward to a prosperous relationship and showcasing GOLFBOO’s unique search capabilities, package diversity and comprehensive review systems.”
GOLFBOO has capitalised on a gap in the golf travel sector, developing a state-of-the-art system that allows Tour Operators from around the world to showcase their packages on its website, GOLFBOO.com. As with more advanced travel sectors, namely airline and hotel bookings, GOLFBOO consolidates the user search experience, offering tailored packages or a piecemeal approach for those wishing to build their holiday from scratch.
Users can simply search their desired destination, golf course or resort and hotel, consider the value via the comprehensive peer-to-peer reviews and make their booking in full confidence at the click of a button.
“We were very impressed with the system and the brand that has been created, and believe a partnership will give us the edge in offering our users something truly unique,” commented Frederic Schmitt, Managing Director Le Journal du Golf. “We have a strong golf following and see this as both a strong user and commercial proposition.”
The agreement will increase value for GOLFBOO’s trade partners, as it broadens its audience reach. Designed with trade relations in mind, the platform was created with increased choice and simplicity at its core.
Of the benefits the site delivers for golf course owners and tourism stakeholders, Peral added: “We have over 6,500 packages from over 70tour operators and more than 150,000 reviews in place, and have created a very fair and transparent online trading platform. Having analysed other industries and the evolution and significance of peer-to-peer validation, we believe the golf market is now ready to embrace this type of system.
“The trade partnerships available present a dynamic tool for proactive sales and marketing teams. We have created a ‘DASHBOO’ that allows our clients full autonomy in controlling their promotion and sales proposition.
“This system gives a clear-cut analysis of traffic response and conversion on package offers or customer reaction to promotional material. Some of our early adopters are benefiting from understanding their target audience better and tailoring packages and value add-ons to gain enhanced sales traction.”
GOLFBOO has already seen significant traffic from mature European markets and has experienced continued month-on-month growth. Available in five languages and six currencies, the digital platform creates great appeal from a consumer and trade perspective. With further partnerships being finalised in the UK, German, Swedish, Dutch and Norwegian markets, it is safe to say GOLFBOO will rapidly become one of the easiest ways to search and find for your golf.
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